Style with a Conscience. Fashion with a Purpose.

We know “woke” isn’t always a badge of honor these days — but we wear it proudly. In a world where standing for something gets you labeled, we embrace it. Woke FC isn’t just about fashion; it’s about challenging the norm, sparking conversation, and owning your values — even when it’s not the easy choice. Because real change never came from playing it safe.

Building

A Community

We’re not just selling t-shirts—we’re reclaiming “woke” and wearing it with pride. The term has been twisted into something negative, but we see it as awareness, progress, and standing up for what’s right. Woke FC is about making that visible every day, not just in conversation.

Why

A Football Club?

Football brings people together, but it hasn’t always been the most inclusive space. That’s changing, and we’re here to push it further. Woke is a mindset, a movement, and a badge of belonging. By adopting the football club model, we’re creating a community that challenges outdated traditions and embraces diversity.

Clothing is more than just fashion—it’s a statement. Wearing Woke FC isn’t just about style; it’s about making your beliefs visible, sparking conversations, and showing others that being woke is something to be proud of. So wear your colours, back the team, and show the world who you stand with.

Acting

Sustainably

Sustainability isn’t a buzzword—it’s action. We use print-on-demand to avoid overproduction, only work with organic materials, and constantly seek ways to improve. But let’s be real—do you actually need another t-shirt? If not, DON'T BUY IT! If yes, make it one that stands for something. And if you have ideas on how we can do better, we’re listening.

Making

The Change

Woke FC is bigger than merch—it’s a movement. Help us build it. Share your events, book recommendations, and must-watch videos, anything we can share to help the cause. Let’s create a space where being woke is celebrated, understood, and unstoppable.

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What we stand for...

Equality
Diversity
Community
Justice
Inclusion
Sustainability
Environment